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Principles of marketing; Principles and practice of marketing; Strategic compensation: a human resource management approach 7e. BK. by

Kottler, P.; Kottler,P; Martocchio, Joseph

Edition: 2ND ED; 7th; 7th.

Material type:

Text

Publication details: Edinburgh Gate; London McGraw-Hill; Pearson; Prentice-Hall 1996.0

Availability: Not available: Egerton University Main Library: Checked out (1).

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Marketing management planning, implementation V.S Ramaswamy by

Ramaswamy, V.S

Edition: 3rd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Macmillan 2002

Availability: Items available for loan: Egerton University Main Library (1)Call number: HF 5415 13 R36 2002.

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Basic marketing a global managerial approach William D Perreault by

Perreault, William D

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston McGraw-Hill

Availability: Items available for loan: Faculty of Arts & Social Sciences (1)Call number: HF 5415 13 P47 2005.

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Makerting Management knowledge and skills paul Peter by

Peter paul

Edition: 8th

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston IRWIN press 1986

Availability: Items available for loan: Egerton University Main Library (1)Call number: HF 5415 13 P48 2007.

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Applications in basic marketing clippings from the popular business press 2004 - 2005 edition William D Perreault by

Perreault, William D

Edition: 2005/6

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston McGraw - Hill 2005

Availability: Items available for loan: Egerton University Main Library (1)Call number: HF 5415 13 P47 2005 SUPP.

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Strategic Market Management David A Aaker by

Aaker, David A

Edition: 8th ED.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: California John Wiley and Sons 2008

Availability: Items available for loan: Egerton University Main Library (1)Call number: HF 5415 13 A25 2008.

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Mastering Marketing Management Roger Cartwright by

Cartwright,Roger

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Basingstoke Palgrave 2002

Availability: Items available for loan: Egerton University Main Library (1)Call number: HF 5415 13 C37 2002.

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Basic Marketing A global-manegerial Approach/Joseph P. Cannon, William D. Perreault and E. Jerome McCarthy P Cannon by

Cannon Joseph P

Edition: 6th ED

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston McGraw-HIIL 2007

Availability: Items available for loan: Egerton University Main Library (1)Call number: HF 5415 13 M33 2008.

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The ultimate small business Marketing toolkit all the tips, forms, and strategies you'll ever need Beth Goldstein by

Goldstein, Beth

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York McGraw-Hill 2007

Availability: Items available for loan: Faculty of Education Community Development Studies (1)Call number: HF 5415 13 G65.

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10.

Marketing management Greg W Mrashall by

Mrashall, Greg W

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston McGraw-Hill 2010

Availability: Items available for loan: Egerton University Main Library (1)Call number: HF 5415 13 M37.

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Marketing management/ G.W Marshall and M.W.Johnston Greg W Mrashall by

Mrashall, Greg W

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston McGraw-Hill 2010

Availability: Items available for loan: Egerton University Main Library (1)Call number: FASS HF 5415 13 M371.

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12.

Principles of Marketing P Kottler by

Kottler,P

Edition: 10th

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Upper Saddle River NJ Pearson Education Inc. 2004.

Availability: Items available for loan: Egerton University Main Library (1)Call number: FASS HF 5415 K6.

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13.

Handbook of modern marketing

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London; Sage publications 2002

Availability: Items available for loan: Faculty of Arts & Social Sciences (1)Call number: HF 5415 H363.

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14.

Basic marketing a global managerial approach E Jerome McCarthy by

McCarthy, E Jerome

Edition: 11th ED

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Homewood Irwin 1993

Availability: Items available for loan: Egerton University Main Library (1)Call number: FASS HF 5415 13 M42 1993.

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15.

Marketing management in practice 2006-2007 Johns William by

William, Johns

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Amsterdam Butterworth-Heinemann 2006

Availability: Items available for loan: Faculty of Arts & Social Sciences (1)Call number: FASS HF 5415 13 W551.

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16.

Retail therapy Making strategic Relationships work Rob Jones by

Jones Rob

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Newyork Palgrave macmillan 2003

Availability: Items available for loan: Faculty of Arts & Social Sciences (1)Call number: HF 5415 55 J66.

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17.

Marketing Services Venkata,Ramana Vedulla, Venkata by

Vedulla, Venkata,Ramana

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Mumbai Jaico Publishing 2005

Availability: Items available for loan: Faculty of Arts & Social Sciences (1)Call number: FASS HF 5415 V43.

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18.

Marketing update 1989/90 readings from the business press Robert F Hoel by

Hoel, Robert F

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: 190p.

Availability: Items available for loan: Faculty of Arts & Social Sciences (1)Call number: FASS HF 5415 M37.

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19.

Essentials of marketing E Jerome McCarthy by

McCarthy, E Jerome

Edition: 4th ED

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: london Prentice Hall 2005

Availability: Items available for loan: Faculty of Arts & Social Sciences (1)Call number: FASS HF 5415 B731.

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20.

Strategic marketing planning Colin Gilligan by

Gilligan, Colin

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Elsevier 2003

Availability: Items available for loan: Egerton University Main Library (1)Call number: HF 5415 13 G55.

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