TY - BOOK AU - Macharia, John Paul TI - Effect of relationship marketing strategies on brand market share in retail stores: the case of Nakuru town AV - HF 5415.1255 .M33 2019 PY - 2019/// CY - Njoro PB - Egerton University KW - Branding(Marketing)-Kenya-Nakuru town KW - Marketing-Kenya-Nakuru town N1 - Research project(MBA) ER -