TY  - BOOK
AU  - Boone, Louis E
TI  - Contemporary marketing / by L.E. Boone and D.L. Kurtz
SN  - 97803224185102
AV  - HF  5415 .B66 1992 C.1 
PY  - 0000///The dryden Pr
CY  - Forth Worth
PB  -  TX 
KW  - Marketing-Management
ER  -