Boone, Louis E <br/><br/>
Contemporary marketing / by L.E. Boone and D.L. Kurtz 
Louis E Boone 
 - 7th ed. 
 - Forth Worth   TX   The dryden Pr. 
<br/><br/><label>ISBN: </label>97803224185102 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Management
<br/><br/><label>LC Class. No.: </label>HF  5415 .B66 1992 C.1