TY  - BOOK
AU  - McDonald, Malcolm
TI  - Marketing plans:  hoe to prepare them, howto use them/ Malcolm McDonald
SN  - 9780750683869
AV  - HF 5415 .M331 2007 C.1 
PY  - 1984///
CY  - Oxford
PB  -  Butterworth
KW  - Marketing-Management
ER  -