McDonald, Malcolm <br/><br/>
Marketing plans   hoe to prepare them, howto use them/ Malcolm McDonald 
Malcolm McDonald 
 - 4th ED 
 - Oxford   Butterworth  1984 
<br/><br/><label>ISBN: </label>9780750683869 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Management
<br/><br/><label>LC Class. No.: </label>HF 5415 .M331 2007 C.1