TY - BOOK AU - Gupta, Dinesh K TI - An integrated approach to services marketing: a book of readings on marketing of library information services/ed.by Dinesh K. Gupta and Ashok Jambhekar SN - 8177644173 AV - HF 5415.124 .I58 PY - 2003/// CY - Mumbai PB - Allied publishers private limited KW - Information Storage And Retrieval Systems-Marketing ER -