Gupta, Dinesh K <br/><br/>
An integrated approach to services marketing  a book of readings on marketing of library information services/ed.by Dinesh K. Gupta and Ashok Jambhekar 
Dinesh K Gupta 
 - Mumbai  Allied publishers private limited  2003 
<br/><br/><label>ISBN: </label>8177644173 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Information Storage And Retrieval Systems-Marketing
<br/><br/><label>LC Class. No.: </label>HF 5415.124 .I58