Perreault, William D <br/><br/>
Basic marketing   a global managerial approach/E. Jerome McCarthy and William D.Perreault 
William D Perreault 
 - 11th 
 - Boston   McGraw-Hill  2005 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Management
<br/><br/><label>LC Class. No.: </label>HF 5415.13 .M42 1993