00333nam a2200097Ia 450000500170000000800410001705000270005810000240008524501000010926000260020920251229184601.0251229s9999    xx            000 0 und d  aHF 5415.13  .M331 1993  aMc Carthy, Jerome E 0aApplications in Basic Marketing  Clipping from the Popular business press, cJerome E Mc Carthy  aBostonb  IRWINc1993