TY  - BOOK
AU  - Keller, Kevin Lane
TI  - Building , Measuring and managing Brand Equity
SN  - 8120323092
AV  - HF 5415.15  .K45 2003 
PY  - 2006///
CY  - New Delhi
PB  -   prentice hall
KW  - Poduct Management
ER  -