TY  - BOOK
AU  - Wilson, ichard M.S.
TI  - Strategic marketing management:  planning,implementation and control./Richard M.S. Wilson and COlin Gilligan
SN  - 0750659386
AV  - HF 5415.13 W55 2005  
PY  - 2005///
CY  - Amsterdam
PB  -  Elsevier Butterworth-Heinemann
KW  - Product Development- Strategies
ER  -