TY - BOOK AU - Granat J.P. TI - Persuasive Advertising for Entrepreneurs and Small Business Owners : How to Create More Effective Sales Messages BK SN - PSEUDO: 9781560-00-0000 9781560-00-0000 AV - HF 5822 .G73 1993 C.2 PY - 1993/// CY - New York PB - Haworth Press KW - Advertising -- Psychological Aspects ER -