Kotler, Philip <br/><br/>
Marketing management 
Philip Kotler 
 - 14th ed. 
 - Boston   Pearson Education  2012 
<br/><br/><label>ISBN: </label>9780273753360 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market Management
<br/><br/><label>LC Class. No.: </label>HF 5415.13 .K68 2012