Walker, Orville C <br/><br/>
Marketing management   a strategic decision - making approach Mullins J.W. et. al. 
Orville C Walker 
 - Boston McGraw-Hill  2005 
<br/><br/><label>ISBN: </label>978-0-07-111169-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Management
<br/><br/><label>LC Class. No.: </label>HF 5415.13.M37 2005 C1,3,5 (NTCCL)