TY - BOOK AU - Perreault,William D.Jr. TI - Applications in Basic Marketing 2002-2003ed BK SN - PSEUDO: 9780070-00-0000 9780070-00-0000 AV - HF 5415.13.P47 SUPPL PY - 2003/// CY - Boston PB - McGrawhill IRWIN KW - Marketing Management ER -