McCarthy,Jerome E. <br/><br/>
Basic Marketing BK. 
E McCarthy 
 - 11ed. 
 - Boston  McGrawhill IRWIN  1993 
<br/><br/><label>ISBN: </label>PSEUDO: 9780260-00-0000 9780260-00-0000 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management.
<br/><br/><label>LC Class. No.: </label>HF 5415.13.M33 1993