TY  - BOOK
AU  - Rothaermel, Frank T
TI  - Strategic management
SN  - 978-1-259-25549-6
AV  - HD 30.28 .R68 2017 
PY  - 2017///
CY  - New York
PB  -  McGraw-Hill
KW  - Strategic Planning-Kenya-Universities
ER  -