MacMillan, Hugh <br/><br/>
Strategic management  process,content,and implementation 
Hugh MacMillan 
 - Oxford  OUP  2000 
<br/><br/><label>ISBN: </label>978-0-19-878229-2  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product Development- Strategies
<br/><br/><label>LC Class. No.: </label>HD 30.28 .M33