Ole Naeku, Eric Simel <br/><br/>
Customer's perception of brand personality   the case of Safaricom and Celtel 
Eric Simel Ole Naeku 
 - Egerton   Egerton university  2006 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Behaviour
<br/><br/><label>LC Class. No.: </label>HF 5415.32  .O44