00386nam a2200121Ia 450000500170000000800410001702000180005805000220007610000230009824500870012126000320020865000240024020251229175346.0251229s9999    xx            000 0 und d  a81-7992-196-4  aHF 5415.153  .B76  aMichael, Z, Brooke 0aNew Product Development succesful innovation in the marketplacecBrooke Michael, Z  aJaico Publishing House 2006  aSales And Marketing