TY  - BOOK
AU  - Ruto, J. K.
TI  - Effect of porter's generic competitive strategies on organizational performance:  A case on non-life-insurance companies in Eldoret town Kenya
AV  - HD 58.8 .K46R88 
PY  - 2018///
CY  - Egerton
PB  -  Egerton University Press
KW  - Total Quality Management
ER  -