TY  - BOOK
AU  - Dominick, Joseph R.
TI  - The dynamics of mass communication:  media in transition
SN  - 978-0-07-131826-6
AV  - P 90 .D66 
PY  - 2012///
CY  - New York
PB  -  McGraw- Hill
KW  - Mass Media
ER  -