<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00415nam a2200157Ia 4500</leader>
  <controlfield tag="005">20251229084941.0</controlfield>
  <controlfield tag="008">251229s9999    xx            000 0 und d</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9780137128273</subfield>
  </datafield>
  <datafield tag="050" ind1=" " ind2=" ">
    <subfield code="a">HF 5415  .K6 2008</subfield>
  </datafield>
  <datafield tag="100" ind1=" " ind2=" ">
    <subfield code="a">Kotler, Philip</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2="0">
    <subfield code="a">Principles of marketing</subfield>
    <subfield code="c">Philip Kotler</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
    <subfield code="a">12th</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">Upper Saddle River</subfield>
    <subfield code="b">N.J</subfield>
    <subfield code="c"> Pearson Education</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Marketing</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="c">BK</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">413488</subfield>
    <subfield code="d">413488</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">NTCCLIB</subfield>
    <subfield code="b">EGERTONLIB</subfield>
    <subfield code="c">GEN</subfield>
    <subfield code="d">2025-12-29</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">HF 5415 K6 2008</subfield>
    <subfield code="p">002313</subfield>
    <subfield code="r">2025-12-29 08:49:41</subfield>
    <subfield code="w">2025-12-29</subfield>
    <subfield code="y">BK</subfield>
  </datafield>
</record>
