TY  - BOOK
AU  - Perreault, William D
TI  - Applications in basic marketing:  clippings from the popular business press 
SN  - 978-0-07-286470-0
AV  - HF 5415.13 .P47 2005 SUPP 
PY  - 2005///
CY  - Boston
PB  -  McGraw-Hill
KW  - Marketing
ER  -