EGERTON UNIVERSITY LIBRARY

An integrated approach to services marketing (Record no. 528864)

MARC details
000 -LEADER
fixed length control field 00567nam a2200145Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20251229184617.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 251229s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8177644173
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.124 .I58
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Gupta, Dinesh K
245 #3 - TITLE STATEMENT
Title An integrated approach to services marketing
Remainder of title a book of readings on marketing of library information services/ed.by Dinesh K. Gupta and Ashok Jambhekar
Statement of responsibility, etc. Dinesh K Gupta
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Mumbai
Name of publisher, distributor, etc. Allied publishers private limited
Date of publication, distribution, etc. 2003
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Information Storage And Retrieval Systems-Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Faculty of Arts & Social Sciences Egerton University Main Library General Collection 12/29/2025   HF 5415 124 I58 EU069658 12/29/2025 12/29/2025 Books