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Effect of relationship marketing strategies on brand market share in retail stores: the case of Nakuru town

Macharia, John Paul

Effect of relationship marketing strategies on brand market share in retail stores: the case of Nakuru town - Njoro: Egerton University, 2019 - xi, 61 leaves

Research project(MBA)

Subjects--Topical Terms:
Branding(Marketing)-Kenya-Nakuru town
Marketing-Kenya-Nakuru town

LC Class. No.: HF 5415.1255 / .M33 2019

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