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Contemporary marketing / by L.E. Boone and D.L. Kurtz

Boone, Louis E

Contemporary marketing / by L.E. Boone and D.L. Kurtz Louis E Boone - 7th ed. - Forth Worth TX The dryden Pr.

ISBN: 97803224185102

Subjects--Topical Terms:
Marketing-Management

LC Class. No.: HF 5415 .B66 1992 C.1

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